Friday, September 13, 2013

Facebook Marketing: Social Media Darling Or Devil?

Facebook Marketing: Social Media Darling Or Devil?

By Grace Boyd


Do you want your business exposed to millions of people? Did you know you can use Facebook to help you do that? There are many people on Facebook and if you know what to do, they can be your fans.

Make your posts professional in tone and spirit at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you keep it professional, you will gain the respect and trust of your clientele.

Host a giveaway to get some extra attention for your presence on Facebook. SEO Brisbane Organization suggest that you offer these free items to those who subscribe to your page. Post who the winners are to your Facebook page; do this often to grow your business.

Would a group better suit your needs than a page would? A group allows everyone to interact and feel like they know one another. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is good enough, promote it to those who aren't fans, too.

If you are a company that only deals with your customers every now and again you shouldn't need a Facebook page. Your customers often come and go at random and will not be following posts. Instead, invest your time in creating targeted Facebook ads.

Use the custom tabs to maximize your Facebook marketing efficiency. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. No one will bother following your daily posts if they don't buy from you frequently. Use targeted ads on Facebook instead.

The first step to success with Facebook marketing is having a solid base of fans. You should always aim at gaining a large following. After that threshold has been reached, your conversion rate is going to start marching.

A group is a great idea for a company. You can use this page to share useful information, interact with your audience and receive questions from customers. You can alert people to discounts and share useful information as well. This is a really good way to engage your customers.

If your business isn't on Facebook yet, you should be inspired to change that now. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. There is always room for improvement, regardless of how long you have been using Facebook. Apply these tips for improved results.




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