In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Now another way to group the market would be by what they would want in a product. Of course each customer would have different interests when it comes to products. The marketer has to find the group of people that would share the same interests when it comes to the products so that he will know how to market the benefits and features.
Now purchasing power is yet another very important thing to take note of as it is one of the determining powers as to whether a customer would buy a product or not. For example, if one is pushing a luxury product, then it is targeted to the high income bracket. If the product is rather low priced, then most likely it would be targeted to the mass market because everyone can afford it.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
Now another method that can be used in segmentation would be grouping them according to buyer status. The marketer must ask himself whether the buyer is a regular one, a potential one, or not a customer of the product at all. He may even categorize them as ex users or even first timers who have only used the product just once in their lives.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Now another way to group the market would be by what they would want in a product. Of course each customer would have different interests when it comes to products. The marketer has to find the group of people that would share the same interests when it comes to the products so that he will know how to market the benefits and features.
Now purchasing power is yet another very important thing to take note of as it is one of the determining powers as to whether a customer would buy a product or not. For example, if one is pushing a luxury product, then it is targeted to the high income bracket. If the product is rather low priced, then most likely it would be targeted to the mass market because everyone can afford it.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
Now another method that can be used in segmentation would be grouping them according to buyer status. The marketer must ask himself whether the buyer is a regular one, a potential one, or not a customer of the product at all. He may even categorize them as ex users or even first timers who have only used the product just once in their lives.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
Now as one can see, there are many ways to do this kind of thing. Now take note that this is a very important aspect of marketing because it gives the product direction. If a marketer knows how to target properly, then he will be able to sell his product very well.
About the Author:
QDI Strategies offers behavioral segmentation services that you can depend on. We are an international marketing consulting firm with a reputation for developing actionable strategies, and you can find us online at http://www.qdistrategies.com today.
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