Monday, November 25, 2013

Tips For Using Facebook Marketing In Your Business

Tips For Using Facebook Marketing In Your Business

By Stavros Georgiadis


Facebook is an amazing tool for marketing. Facebook is currently the most popular social media site worldwide and many businesses use it to help them with marketing. If you want to get more customers in the door, the tips in this article will show you how to do that using Facebook.

Contests can be used to your advantage. Offers can include discounts and prizes for users "liking" your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

You must have an attention-getting page so that your page is set apart from the rest. Add pictures and color. Pages with images are more attractive to your Facebook fans than just plain text.

Always post a link to any new content on your site to your Facebook wall. Set up your blog so that new posts are automatically linked on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Be careful with your Facebook updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Updates ought to be fun, informative and useful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

When someone sends you a message or comments on your page, reply to it. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Facebook is not always the best social media outlet for marketing. Some segments of the population actually prefer other sites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.

A group is a great idea for a company. This allows you and your customers a place to chat and learn. Inform your subscribers about the new products or discounts you are offering. This is a really good way to engage your customers.

Have your fans participate in decisions about your company. Those that offer suggestions will feel important and a part of your team. If you ask your customers what they want it will help your campaign. For example, if you post in blogs, find out what kind of posts they prefer to read.

As mentioned in the introduction, marketing on Facebook is a great way for you to expose your business to new customers. When used wisely, this is the ideal way to get folks interested in your business. Use the information you've learned to bring your business up a notch.




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