Sunday, November 10, 2013

Twitter Videos: Tips On Promoting Your Content

Twitter Videos: Tips On Promoting Your Content

By Becky Hillocks


Getting known on the internet is notoriously difficult. How do I market my video without irritating other online users? Do I really have to be apart of 'Team Follow Back' in order to achieve any amount of following online? Well perhaps not, though social media networking is key. Rather than targeting a mass of people with no interest in what you've got to say, it's a good idea to select your audience carefully. It's no good having a colossal database of followers if only a fraction of them are listening to what you have to say, so make sure you're targeting those who would be interested.

So I'll bet you're now asking yourself how exactly you get so many followers in the first place. Really there isn't a fixed method in how to create Twitter followers, I reckon it would make a valuable school subject. I've just found this Lambda films blog, a Norwich video production company, which details a few ways to utilise social networking platforms for marketing, primarily looking at Twitter. Detailing some helpful techniques that could be used to increase Twitter followers and what to do with that attention once it is secured. It's right that there's no concrete way of doing these things, but there's definite ways to get you off the ground.

One way it lists as a serious benefit are influencers, who are trusted and established companies with a heavy following. By creating a dynamic link with an influencer, there is potential for them to retweet something you have said, which will then be put to the eyes of a great deal of interested followers. What you mustn't do is spam the influencer, it's unprofessional and will not help. If you find something relevant they have posted in their feed that you can reply and contribute to, it may be valued and a chain of discussion may result.

It's easy to forget that you have followers once they are there, and you need to keep them there. In order to maintain your following, it's a good idea to have produce regular and relevant posts. Look at the trending topics, so that you're up to date with what's going on on Twitter. Obviously, not every trend is going to be appropriate to your company, that is unless your business involves the marketing of One Direction, but it can't hurt to look at them. Adding hashtags for accessibility is very beneficial, relevant hash tags pull in a lot more attention. Hashtags are tools, use them.

Social networking is an incredibly valuable tool if you use it in the right way. To be honest I think it's now imperative for businesses to be all over it now. Twitter are providing significant and easy means of communicating with customers, clients and even other businesses. So we might as well learn how to use it to the best of our ability, otherwise we risk falling behind.




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