Many people wouldn't go to a restaurant without checking out its reputation online. Did you know you can also do the same with your charitable causes? With over 1.5 million nonprofits in the United States alone, there is a lot of information to wade through when considering the right recipients for your charitable giving. But a new partnership between Truist and GreatNonprofits will soon help make information more accessible for donors.
Of the online social review sites for charities, the largest is GreatNonprofits. There are more than 200,000 user-generated reviews on more than 17,000 nonprofit organizations as GreatNonprofits itself is a nonprofit organization. Reviews and ratings here are about stories of people who have been personally touched by nonprofits. It is like a Yelp or Trip Advisor especially for charities. You can say that it is crowdsourced making GreatNonprofits a site for reviews of all sorts and sizes of groups. It would consequently result to the fair recognition of reputable charities no matter the size of their marketing budget as they are gauged by people they have effectively served.
GreatNonprofit is a natural fit for Truist's corporate philanthropy platform. The social review data will be integrated so that Truist users have easy access to more information when making decisions about charitable giving. They'll also be able to add their own reviews to the database. The partnership will result in a more robust employee giving solution incorporating real-time reviews and feedback.
Since nonprofits are able to reach their new supporters as well as showcase their accomplishments feedback is definitely valuable. An example is that of Oral Cancer Foundation in Newport Beach, California where emails were sent to their major donors indicating reviews they got on GreatNonprofits. In doing so, a couple of new donors gave the organization $50,000 and another one even awarded unrestricted funding amounting to $300,000. This organization's opportunities definitely exploded given these donations where before they only work with $200,000 as their typical annual budget.
The open-access forum GreatNonprofits provides for charities is in line with the shift to transparency so many organizations are making these days. Transparency is about putting information out there and no longer hiding behind secrecy around the operations of an organization, especially its financials. With so many choices available for donors, especially around this time of year, the GreatNonprofits' technology is welcome for people doing research on the best charity to receive their hard-earned money.
Valuable material is then provided to charities for use in marketing services because of the reviews. Note that 188 reviews on Operation Understanding in Washington, D.C. were recorded last year which they use to incorporate quotes from those reviews for their new brochure and some other marketing materials. Additional fundraising is attributed by the organization to the reviews even with such a tough economic climate to deal with.
With all of these benefits, there's no question that having access to more information not only benefits donors as well as the charitable organizations. Look for a complete implementation of GreatNonprofits' data in Truist's software suite within the next year.
Of the online social review sites for charities, the largest is GreatNonprofits. There are more than 200,000 user-generated reviews on more than 17,000 nonprofit organizations as GreatNonprofits itself is a nonprofit organization. Reviews and ratings here are about stories of people who have been personally touched by nonprofits. It is like a Yelp or Trip Advisor especially for charities. You can say that it is crowdsourced making GreatNonprofits a site for reviews of all sorts and sizes of groups. It would consequently result to the fair recognition of reputable charities no matter the size of their marketing budget as they are gauged by people they have effectively served.
GreatNonprofit is a natural fit for Truist's corporate philanthropy platform. The social review data will be integrated so that Truist users have easy access to more information when making decisions about charitable giving. They'll also be able to add their own reviews to the database. The partnership will result in a more robust employee giving solution incorporating real-time reviews and feedback.
Since nonprofits are able to reach their new supporters as well as showcase their accomplishments feedback is definitely valuable. An example is that of Oral Cancer Foundation in Newport Beach, California where emails were sent to their major donors indicating reviews they got on GreatNonprofits. In doing so, a couple of new donors gave the organization $50,000 and another one even awarded unrestricted funding amounting to $300,000. This organization's opportunities definitely exploded given these donations where before they only work with $200,000 as their typical annual budget.
The open-access forum GreatNonprofits provides for charities is in line with the shift to transparency so many organizations are making these days. Transparency is about putting information out there and no longer hiding behind secrecy around the operations of an organization, especially its financials. With so many choices available for donors, especially around this time of year, the GreatNonprofits' technology is welcome for people doing research on the best charity to receive their hard-earned money.
Valuable material is then provided to charities for use in marketing services because of the reviews. Note that 188 reviews on Operation Understanding in Washington, D.C. were recorded last year which they use to incorporate quotes from those reviews for their new brochure and some other marketing materials. Additional fundraising is attributed by the organization to the reviews even with such a tough economic climate to deal with.
With all of these benefits, there's no question that having access to more information not only benefits donors as well as the charitable organizations. Look for a complete implementation of GreatNonprofits' data in Truist's software suite within the next year.
About the Author:
Sebastian Troup loves blogging about philantrophic solutions for businesses and non profit organizations. For more details about employee volunteer programs, or to get help setting up a charitable fund, please check out the Truist.com site today.
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