It is not only by writing checks but more importantly by playing the part of a worker in programs and activities aiming to give back to communities that the Millennial generation is rapidly becoming well known. It makes sense indeed that they are after more than just their paychecks. Getting engaged, doing meaningful work and making a difference is what Generation Y wants. Through their jobs, they become actively involved in corporate workplace giving programs.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
Provide Variety: Millennials like choices. Give them a wide variation of charitable choices, and champion causes that are important to them. Having options will resonate with this generation.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
Provide Variety: Millennials like choices. Give them a wide variation of charitable choices, and champion causes that are important to them. Having options will resonate with this generation.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
About the Author:
Sebastian Troup loves blogging about corporate social responsibilities. For more information about philanthropic solutions for businesses and non profit organizations, or to find competitive advantage of corporate philantrophy, please visit the Truist.com site today.
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