Tuesday, August 19, 2014

Bus Wraps & The Use Of Billboards For Kidney Health

Bus Wraps & The Use Of Billboards For Kidney Health

By Bob Oliver


It's clear that there are many common uses for billboards, some of them potentially more important than others. You want to make sure that, as someone who may utilize said billboards, others will be made aware of whatever good or service that you have to offer. What surprised me, though, is that items like bus wraps and posters can be used in order to reach out to others regarding deeper subjects. Specifically, did you know that kidney donors can be appealed with these?

CBS 6 posted an article that talked about how Myrna Bernstein was able to utilize a billboard for the sake of finding a kidney donor. This individual from Albany, New York wanted to reach out to a wide number of people in order to find a donor, which goes to show just how committed she is to the cause. Did you know that Bernstein was able to put a billboard, in addition to ads on five different buses, to use for this purpose? It makes one wonder what the extent of this method could truly be.

While it's clear that Bernstein went about this in order to find a donor, she also mentioned that it was done in order to draw attention to a greater problem. After all, she is not the first person to request a new kidney and it's likely that she will not be the last. This is a common health problem and it's one that requires a tremendous amount of attention. Who's to say that items like bus wraps will not be able to come into effect for the sake of greater awareness?

When it comes to the ways in which businesses can be promoted in the long term companies the likes of JMR Graphics can offer tremendous amounts of service. Keep in mind that medicine is one of the broadest fields but even then there's a need for awareness. This is exactly what out-of-home marketing can prove effective in, whether it's done through bus wraps or not. Bernstein took a chance with this method and, in my eyes, it's a risk that's more than worth recognizing.

My only hope is that Bernstein's work pays off and that she is able to find a donor who's able to give her the help she needs. It's clear that this is one of the more important issues when regarding health and I am glad to see that methods are being put into effect in order to draw attention to this. Who's to say that other donors cannot be helped as a result? If successful, Bernstein's efforts may actually be able to help others in the long run.




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