Department stores, boutiques, and other retailers often rely on eye-catching displays to attract the attention of customers. In order to effectively create and put together these interesting arrangements of merchandise, it takes skill and knowledge. The professional who is responsible for this task is known as a display artist or a visual merchandiser.
A gifted visual merchandiser not only helps sell the items for sale in a store, but also the store itself. An aesthetically appealing retail environment with displays which attract passers-by and a neat, organized layout inside is always appreciated by those who walk through its doors. This area of marketing is well-suited for creative individuals who are up to the continuously changing demand for new ideas each season or as new store event such as sales come up.
If someone wishes to pursue a career in visual merchandising, it is first necessary to earn a high school diploma or GED in order that one is then eligible to apply to a design school or community college offering programs in this field. Being in possession of a degree or diploma will increase a person's chances for promotion, although a few employer's may provide training on the job as an apprentice designer for select candidates.
Visual merchandising is generally offered as either an Associate Degree program which is two years in length, or as a Bachelor's Degree program that takes four years to complete. Some elements are common to both streams of study, namely the essential aspects of design and how to use these in a creative capacity to produce effective merchandise presentation. The four-year program takes a more in-depth approach and offers some extra skill training.
During their studies, students of visual merchandising will learn about the importance of trend and market analysis. Understanding this concept is critical to the success of any retailer's visual presentation, as it needs to match what the current group of shoppers are looking for in order to boost interest and generate sales. A co-operative or apprenticeship component is the best way to learn this, which is why most schools incorporate it into their programs.
In terms of growth projection for this field, it is anticipated that the need for visual merchandising will continue to increase. New stores are opening all the time, which naturally implies that there will be the need to hire professionals to manage the visual aspects of these retail establishments and the image they present to the public.
Many people employed as visual merchandisers receive an above-average salary. As with many other professions, those starting out will typically earn less, since pay is often commensurate with years of experience and educational background, so it's worthwhile investing in additional training, and to seek out every possible work opportunity.
Most visual merchandisers can expect to put in a 35-40 hour work week on average, but sometimes extra hours may be required to meet important deadlines. Over time, those who are employed by one store may be given positions of more responsibility such as manager or supervisor of the visual merchandising department. Some designers may also choose to do freelance work and establish their own business, as they develop a sizable client base.
A gifted visual merchandiser not only helps sell the items for sale in a store, but also the store itself. An aesthetically appealing retail environment with displays which attract passers-by and a neat, organized layout inside is always appreciated by those who walk through its doors. This area of marketing is well-suited for creative individuals who are up to the continuously changing demand for new ideas each season or as new store event such as sales come up.
If someone wishes to pursue a career in visual merchandising, it is first necessary to earn a high school diploma or GED in order that one is then eligible to apply to a design school or community college offering programs in this field. Being in possession of a degree or diploma will increase a person's chances for promotion, although a few employer's may provide training on the job as an apprentice designer for select candidates.
Visual merchandising is generally offered as either an Associate Degree program which is two years in length, or as a Bachelor's Degree program that takes four years to complete. Some elements are common to both streams of study, namely the essential aspects of design and how to use these in a creative capacity to produce effective merchandise presentation. The four-year program takes a more in-depth approach and offers some extra skill training.
During their studies, students of visual merchandising will learn about the importance of trend and market analysis. Understanding this concept is critical to the success of any retailer's visual presentation, as it needs to match what the current group of shoppers are looking for in order to boost interest and generate sales. A co-operative or apprenticeship component is the best way to learn this, which is why most schools incorporate it into their programs.
In terms of growth projection for this field, it is anticipated that the need for visual merchandising will continue to increase. New stores are opening all the time, which naturally implies that there will be the need to hire professionals to manage the visual aspects of these retail establishments and the image they present to the public.
Many people employed as visual merchandisers receive an above-average salary. As with many other professions, those starting out will typically earn less, since pay is often commensurate with years of experience and educational background, so it's worthwhile investing in additional training, and to seek out every possible work opportunity.
Most visual merchandisers can expect to put in a 35-40 hour work week on average, but sometimes extra hours may be required to meet important deadlines. Over time, those who are employed by one store may be given positions of more responsibility such as manager or supervisor of the visual merchandising department. Some designers may also choose to do freelance work and establish their own business, as they develop a sizable client base.
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