Sunday, August 4, 2013

Working In The Consumer Goods Industry

Working In The Consumer Goods Industry

By Louise Adams


The FMCG industry covers lots of different products, some food related others not. Typically FMCG are bought as a result of advertising and promoting by the manufacturer. Goods like this are often bought with little or no real thought from the consumer. The goods are usually sold in supermarkets, convenience stores and other shops. Manufacturers often spend time exploring new ways in which to sell their goods and products. On a daily basis FMCG's are used by everybody in the Western world.

Fast moving consumer goods businesses are often based on the building of brand names and creating supply and demand in as many places as possible. The supply chain of fast moving consumer goods includes a wide range of different people including suppliers, manufacturers, logistics, warehouse staff, distributers, wholesalers and lots more. To survive in the industry companies must use market research in order to identify what the consumers want. A combination of offers, trials and television and online marketing Is then needed in order to increase sales.

Product marketing is imperative therefore it is essential that FMCG companies have good marketing staff. Whether you have years of experience or are just starting out in the industry, there will be an area for you to work in. There are also many. Many different brands and companies to work with.

Whatever the situation, you may want to register with an FMCG recruitment agency. Registering with a recruiter is a good idea for lots of reasons including the following:- recruiters get given jobs that aren't available to the public, recruiters can push your CV to the top of the pile, recruiters can also help tailor your CV and increase your chances of being successful.

Axis Search can do all of the above and more for you during your job search. Whether you are a graduate with no experience or an individual with lots of FMCG experience Axis will have a role to suit you, apply today in order to begin the next stage in your career.



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