Monday, September 16, 2013

4 Stages of Website Design

4 Stages of Website Design

By Steven McCall


Stage 1 - Design over compound

The first stage is to design a website that the chief executive officer, investor, and ad agencies like to see. There are all kinds of "bells and whistles" in this design. A whole site might be a Flash animated website. Or there might be some gorgeous JavaScript mouse over results or drop-down menus in the design. It's always a pretty design, but the message is clear - style over compound.

Stage 2 - Creating for online exposure

In Phase 2, the reality of an ineffective web design begins to strike, generally around 3-6 months after the preliminary launch. A site will typically get rejected by many of the major directories, not be indexed by the major online search engine, or not get the quality traffic or sales that were forecasted based upon the different kinds of advertising and marketing techniques utilized. Generally, that's when companies choose that they will attempt to work with an expert online marketer to promote the site. Doorway page business, in some way, shape or type, rear their unsightly heads. Regrettably, numerous web site owners succumb to a doorway page business's pitch since the magnificently designed website could not possibly be the problem with reduced site website traffic. Yahoo might have rejected a website, or the site might have been listed in Yahoo and the business can not comprehend why they have no description alongside their business name. However in no way would many ad agencies or doorway page business wish to tell prospective customers the fact-- they simply did not design and write an effective website-- due to the fact that it would imply losing thousands of pounds in company

Stage 3 - Creating for your audience

By Stage 3, after spending an exorbitant amount of money on beautiful web site designs and numerous advertising and marketing strategies, website owners usually identify that they did not design or write an efficient Website for their target audience. Typically, web site owners will bring in an use specialist to analyze possible problems and present numerous solutions. Generating a search engine marketing expert to assist with search-engine friendly web designs & design templates early in the design phase can conserve a business thousands of pounds in online marketing costs.

Stage 4 - Website redesign

After careful functionality and search engine visibility analyses, web site owners finally have an effective web site. A website that is composed, coded and made for user friendliness and search engine visibility generally gets the most quality traffic and resulting sales due to the fact that it was written, programmed, and designed for end users.

Conclusion

Web sites ought to constantly be made with your target audience in mind, not your own personal choices. Colours have meaning. Specialist designers comprehend the psychology of color and using white space to finest job the image your audience wants to see. (For example, try not to use the color red on a financial website.) Comprehending the products/services/information your target audience is searching for is paramount to designing and preserving an effective web site. When you launch a site, you might have to make an educated guess about exactly what your target audience wants. After that, tools such as site data software application and reporting from website searches tell you exactly what your site visitors are looking for.

Then content and marketing approaches can be adjusted accordingly. Unless the advanced innovation clearly benefits end users, do not use it on your website. If your investor or CEO's or legal representatives like the website, ask if they are visiting invest the thousands or millions of pounds to keep you in business.

They're not. Your target audience who will ultimately determine the success or failure of your site.




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