Monday, September 16, 2013

How To Optimize Success Through Efficient Site Operations

How To Optimize Success Through Efficient Site Operations

By Lisa Thomas


The little things count when it comes to having a latest news information site that is successful. You will gain additional website traffic with the correct use of SEO and online marketing. There is some work involved, but these tips can make things a bit easier for you. You will see results soon.

E-commerce web pages are sites that sell a product or service. One very important item that can make or break an e-commerce site is product price location. Unlike a traditional brick and mortar store, e-commerce sites do not offer the client the option to hold an item with a price tag. Therefore, you should make your prices as clear and readily available as possible. The user should not have to hunt down a price in order to make a purchase.

The text of a link should describe where the link is going, not just say 'click here'. Search engines note what the text of a link says, so this can help your search ranking. It will also improve the user experience because there will be no doubt as to where the link is pointing.

Once you have a solid following on your site, and those followers have joined you on social media platforms, you could further engage your fans by offering a live chat session. Software is available, many times for free, to put on your webpage to enable this sort of interaction. Another option gaining ground is the Twitter Party.

Your pages should never just 'end. ' Always give your readers an option to explore other areas of your site, or perhaps links to the sources you've used to get your information. You want to keep your users on your site for as long as possible, and even if you send them elsewhere to see your sources, at least they'll know they can come back to your site for a comprehensive collection of resources they can utilize to get the answers they seek.

It's a good idea to highlight your more important and popular points on your page with striking colors that will be to sure to draw the user's eyes. People tend to look at things that stand out from their surroundings, so striking colors is the way to go when you want to point something out.

A great way to demonstrate the quality of your products and make people want to come to your latest news information site is a testimonial. You can add quotes to your site from people who you satisfied with your website or experts. Make sure to get permission from the person you are quoting or they might get angry and go to a different site.

Devise a scavenger hunt for your friends to do through your site, asking them to find certain pages or content. This is a fun way to find out how your navigation feels to others and to get good feedback, especially if it's too complicated or needs improvements.




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