Saturday, August 30, 2014

Using Anti Aging Goji Serum

Using Anti Aging Goji Serum

By Mattie MacDonald


Youth is the time of life when beauty is effortlessly achieved. Later in life, special care must be taken to maintain what the world sees as loveliness. Grey hair may be a sign of wisdom gained through experience, but many societies seem to value beauty more highly. This has given birth to the multi-billion dollar cosmetic industry. Anti aging goji serum is one of the latest advances in skin care.

There is controversy over whether such products do anything more than temporarily improve the appearance of skin. Some dermatologists say that the skin is such an effective barrier to outside substances that few things can penetrate enough to effect either repair or improvement. However, many people are happy to accept even fleeting results which make them look better long enough to appear in public.

The skin shows the effect of time more quickly than other parts of the body. As people age, their systems produce less of the vital catalysts called hormones. As these master secretions decline, skin will lose its elasticity, show signs of sun damage like patchy color, and begin to crease in fine lines and wrinkles. Puffiness develops under the eyes and along the jawline, and muscles in the face and neck begin to sag.

The goji berry is one of the Chinese culture's favorite 'fountain of youth' foods. This small red berry grows in the Himalaya Mountains, where many of the world's oldest living humans have been identified. For over four hundred years, Chinese practitioners have recognized the goji as an energy booster and longevity enhancer. Modern research shows that this fruit is very high in nutrients, including antioxidants which fight free radicals.

Serum is a term used for the clear liquid, also called plasma, in the blood. It is thicker than water and semi-clear. This term has been annexed by the cosmetic industry to describe fluids bottled up for facial care. Unlike creams, which necessarily must contain extra ingredients to achieve the desired consistency, serums can be purer and more concentrated.

Lots of skin care specialty products are based on the nutrient-rich goji berry. Such products often get rave reviews from consumers who find they get their money's worth with regular use. The beauty industry is founded on the perceptions of their customers, who disregard outside evaluations if their personal experiences are positive.

Companies may have their own research and clinical studies to back up their claims of improving skin color, brightness, and firmness while reducing fine lines and wrinkles. The beauty products industry is fiercely competitive, so products with proven results and companies with good track records come out on top in this billion-dollar industry. The products may be expensive, but the companies often have millions invested in the development of effective formulas.

Go online to find goji-berry serums and to check the credentials of companies that produce them. There are many customer reviews posted on sites that are not directly connected to a manufacturer. There may be samples to try or trial-period money-back guarantees that you can take advantage of in trying to make a choice.




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