Friday, August 14, 2015

Expert Advice On How To Get The Facebook Marketing Results You Need

Expert Advice On How To Get The Facebook Marketing Results You Need

By Brian Hepburn


If marketing is your responsibility, it's time you got to know what Facebook can do for your company! With minimal time, money and effort, you can launch a campaign that will attract an endless stream of new customers for your business. Use the advice in the following article to get you started!

If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

If you only deal with a customer every now and then, you don't need a Facebook page for your business. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they're done. Use targeted ads on Facebook instead.

Most people market on Facebook because they want to improve their sales. Setting monthly sales goals can guide your efforts. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you don't reach your goal, reevaluate what you are doing.

It is important to have a lot of followers when using Facebook as a marketing tool. Do not invest in promotions until you have a strong base with thousands of followers. After you hit that many people you should see your conversion rates start to rise.

Never argue with a member of your fan base. There may be some people that do not like your product and they might say negative things. Keep your cool in this type of situation. The way you handle it will give people a good idea of what it is like to do business with you.

When thinking of information to share with your followers on Facebook, try to keep them relevant to what is going on with your business or industry. If your company sells auto parts, you should make posts about auto parts. Posting photos of cats or other irrellavant topics will ensure that people unfollow your page.

Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you'll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.

Always know the reason why you're using Facebook. It shouldn't just be established for no reason. Did you create your page as a way to engage customers? Is it because they need to communicate with you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.

If you're posting a photo to your page, you should always make sure that it is professional. People will get a good sense of your business from these photos. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.

Your business probably doesn't really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. You have customers that come and go at random times so they probably won't follow your posts on Facebook. Use ads instead of a Facebook page in this circumstance.

Marketing can be a lot of fun, but there is also a great deal of pressure that goes along with it. Soliciting new customers and increasing sales is no easy task! Hopefully you can now partner up with Facebook and get an incredible campaign going that will lead to great success for your company.




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